Planet:Tech Conference @Web Summit 2022.

Our planet is facing an incredible set of challenges. At planet:tech, leading innovators, startups, companies, and activists come together to discuss the solutions to our environmental crisis.

6 November 2018; Rick Ridgeway, Patagonia, on PLANET:TECH Stage during the opening day of Web Summit 2018 at the Altice Arena in Lisbon, Portugal. Photo by Diarmuid Greene/Web Summit via Sportsfile

The Planet:Tech conference powered by Web Summit returns, Nov. 1-4, 2022 in Lisbon. Technology will be back in the news with a particular look at environmental preservation and how technology will save the world. Experts, policymakers, activists and entrepreneurs will shed light on the focus of environmental exploitation and the climate crisis that is sweeping the world.

Credits: Web Summti

For four days they will return to the topic of saving the planet and how in this case technology can help us create the world, a better place to live. The environment is sending us several ill signals and it is our job to act as soon as possible to save this situation that touches you all so closely. We will address the climate crisis and through technology try to understand how it can influence to improve our world.

Credits: Google

A series of talks focused by topic will address global preservation by examining all the scientific, commercial and cultural impacts to introduce new technologies that are less impactful to our planet but equally necessary for a dutiful change of course. From carbon removal to utilization through the study and development of plant technologies to new proposals for innovation. Four days for the preservation of the world.

Credits: Google

Fabrizio Chiara

Solutions for aesthetic photovoltaic panels

Whether the choice of a design panel is motivated by personal taste or by specific laws designed to protect architectural and landscape assets, companies today offer not only economically and environmentally advantageous solutions, but also visually appealing.
The integrated photovoltaic system

Credits: Google

The integrated photovoltaic system, as opposed to the old unsightly models, is pleasing to the eye because the panels do not emerge from the roof, but are integrated with it. Providing different levels of integration to the roof, it is the perfect solution for period or more classically styled buildings. Photovoltaic panels that become art.

Credits: Invent
Some Italian companies have come up with photovoltaic panels that enchant the eye. The full black panel (i.e., with a completely black surface), turns into a screen that lends itself to various decorations. Among the many examples, modern artworks and Leonardo's Vitruvian Man have been recreated on their surface.
Credits: Trienergia

Among other solutions offered on the market, we find the combination of triangular and rectangular dimodules for creating a sought-after effect on the roof.
For those who do not like roof panels, there are glass products suitable to be used and applied slle vertical surfaces of your home, on windows and / or facades, totally decorative taste.

Credits. Coesa

Also a real novelty are the innovative aesthetic solar films made in Turin, proposed by an innovative startup. The idea comes from cars and car wrapping (a similar process also used in interior design to cover objects and surfaces), with special films. Customized covers (like those of smartphones) can be created to make the panels invisible and at the same time, protect them from external agents.

Fabrizio Chiara

Bitcoin and solar energy: the benefits for the environment

Bitcoin and renewable sources: these are two of the “hot topics” inflaming public opinion. In this context, it was thought to combine the two in order to turn the current situation around.

Credits: Bitcoin Magazine

Although Bitcoins have several advantages, quite a few people have doubts. This is because the process of “mining” (creating) bitcoins, called precisely “mining,” requiring the intensive use of computers, is highly polluting.
However, starting this year, a breakthrough is beginning that will make bitcoins totally sustainable. In addition, digital currency offers us a way to end the traditional power distribution system based on the center-periphery model.
SolarCoin, the cryptocurrency that innovates photovoltaics

The ongoing debate

SolarCoin is the green digital currency offered by the SolarCoin Foundation that enables multiple exchanges. Each producer on the territory can, in fact, feed the energy it produces through wind and photovoltaic plants into a smart digital grid. In return he will receive, in addition to various benefits, 1 SolarCoin for each MWh of energy produced. Membership in the Foundation allows one to receive SolarCoins, which can then be exchanged for currency or Bitcoin. SolarCoin is a global, independent entity that incentivizes the entry of new producers and products into the ecosystem.

Fabrizio Chiara

The metaverse: toward a more sustainable world.

The environmental premises of the Metaverse are diverse, all centered on the impact it can have on human life and terrestrial ecosystems.

Credits: Google

This virtual world of infinite possibilities will actually be able to accommodate a range of events that currently affect global warming, emissions, and the conservation of flora and fauna. We will become more connected without leaving home. Inevitably, this will have a positive impact on reducing environmental costs in the public and private transportation sectors.

Credits: Google

People will be able to attend concerts, lectures, go to the movies without leaving home.

Credit: Google

It should not be forgotten that the metaverse is accessible through augmented and tellimixed reality viewers and systems. These will be able to provide an unprecedented level of immersion through communication with artificial intelligence based on biometric parameters. On the one hand, this ensures that the virtual world adapts to our bodies almost imperceptibly. Our eye movements are read and interpreted to understand our emotions, personality and as we use these devices.

Credit: Google

Virtual worlds can even change our personality, influence our tastes and create biases that are difficult to remove.

Fabrizio Chiara

Green economy: the best Italian startups

In accordance with the principles of the green economy and the United Nations 2030 agenda, there are several Italian startups that play a prominent role in shaping a new sustainable development.

Let’s look at some of them:

Credits: Next

Next: the modular vehicle that performs multiple functions! Cab, van, hub or car share.

Credits: Orange Fiber

Orange Fiber: patented and produces sustainable fabrics from citrus juice by-products; the first fashion collection made with Orange Fiber was launched in 2017.

Credits: Domethics

Domethics: Adriano turns your phone into a smart home gateway. Your old Phone becomes a powerful and affordable smart home gateway able to manage any smart devices. Awarded by Innovative solution by CES 2022.

CarboREM: builds and designs plants to treat organic waste and sewage debris. The startup’s ultimate goal is to improve energy efficiency, lower the volume of debris and increase biogas production.

Credits: Daze Technology

Daze Technology: the first company in the world to develop DazePlug, an automatic conductive charging system.

Credits: Energy Dome

Energy Dome: in order to maximize the use of renewable energy and reduce dependence on fossil fuels, the company uses CO2 to create energy storage reserves.

Credits: Sunspeker

Sunspeker: born in 2022, its patented wrapping technologies allow to cover any solar panels to protect and reduce visual impact and in the same time maintain high solar efficiency.

Credits: Test1

Test1: studies polyurethanes to minimize hydrocarbon spills.

Fabrizio Chiara

User Experience, an hope for trade and live event in the post Covid-19 era

With vaccines, anything can be done, thanks in part to technology that helps create safer, more usable spaces.

Often technology becomes more human, to get closer to what are the needs of users, and in recent years of Covid-19 pandemic there have been many cases to confirm what we said. A historical period that has marked all, for various reasons, we are now dedicated to explore what have been the difficulties of many companies and how technology has come to the rescue for a more rapid return to normal.

Credits: Unsplash/UX Indonesia

Corporate events, business on standby

Covid-19 disrupted companies, forced them to reinvent themselves and make a huge sacrifice, namely to have contact with customers and suppliers. For many firms, the losses have been substantial and some sectors have even been forced to stop. Corporate events have been completely eliminated or only realized as online meetings. Of course, human contact and interaction have always been lacking, and even before the restrictions were loosened, everyone was looking for ways to repropose corporate events in presence.

Credits: Unsplash/Ben Kolde

User experience, from virtual to real-world design

In order to better organize corporate events in this period where, thanks to vaccinations and superior attentions, it seems that the pandemic is starting to leave more space and respite, we bet on a trump card that has been used for years by technology companies, namely the User Experience. In practice the organization such to make live a satisfactory experience and facilitated instead of seen towards a product is used for the design of real environments. This place, where business events will take place, must have some basic characteristics well defined

  • be controlled from the point of view of health safety, to ensure that all guests have a peaceful stay,
  • include all the necessary strategies to give safety to the people who attend the environment also with regard to the laws in force.

WebSummit come back to real this November

We can therefore define it as a new method of managing spaces and investing in the evolution of companies and their events, in order to restart after what has been a global economic blow, namely the pandemic from Covid – 19.

Fabrizio Chiara

New forms of clean energy. When aesthetic design becomes pure energy.


Can clean energy and aesthetics coexist?

Credits: Andrew Pogue

When Elon Musk became co-founder of Tesla in 2003, he wasn’t the only one who wanted to accelerate the transition to electric vehicles. Numerous manufacturers understood, just as he did, that the market for clean cars was a blue ocean, as they say in the jargon, an area where there was a lot to gain.

The example of Tesla: beauty and innovation

Someone had even preceded him. Let’s think, for example, of Toyota and its Prius, the first mass-produced hybrid car, whose history dates back to 1997. The model had broken down the frontier between fossil fuel vehicles and new generation cars, projecting in some way the automotive world into the future. The Prius, however, had a serious flaw, which Musk and his collaborators in Tesla noticed immediately: it was ugly.
That’s why the mission of the pointed T became to produce strictly electric cars that also had a satisfying design for the eye, which as we know always wants its share.

Tesla Model 3 and Toyota Prius (Image: Performance Drive)

What impact for clean energy?

The question brought to light by Tesla is not secondary. Having established that there is no alternative to the ecological transition, if we want to prevent our planet from imploding, we must find a way to make the transition to clean energy positive and acceptable to all. The aesthetic side can play a key role in this. Humans are much more willing to accept something beautiful over something that is undoubtedly useful but not very satisfying to the eye.
Last year some Italian creatives presented their own clean city project, during the Innovation Cloud fair in Rome, imagining a possible face for the smart cities of 2050. Although undoubtedly futuristic, that concept presented a very valid idea of a beautiful and clean city.

Photo: Apple

In fact, it was possible to see hi-tech bell towers that allowed for the refueling of electric vehicles; zero-impact treadmills to facilitate pedestrian mobility; a deep interconnection between buildings through architectural plug-ins and functional street furniture – which relentlessly stores energy and enables data connectivity – and a transparent road surface from which it was possible to observe vehicular traffic, relegated underground to lanes forbidden to pedestrians and velocipedes.
At the current stage, a reality like this is still a dream, but planning and the involvement of urban planning and landscaping professionals in the transitional work can help us achieve such ambitious goals. Combining the useful and the pleasant is possible, but the decision makers must really want it.

Fabrizio Chiara

Survived 2020..projected into 2021.

Credits: Unsplash/Christopher Burns

ENG/ It has been a difficult year and incredible, that no one could have ever imagined. But it ended a few days ago, and already the euphoria for the new vaccine makes everyone hope (or rather pray) that this new year is really the beginning of a period of rebirth and return to the old freedom.
The last 12 months for better or worse, have gone away one after another, marked by the various phases of lockdown that have made us discover new ways to talk, to work, to share our free time, often confined in our own offices, transforming in zero time our homes, in the ideal place to do everything.
If it hadn’t been for technology, it would have been worse for sure.
I don’t think it’s a coincidence that all this has led us to an epochal acceleration towards a more digital, connected, sustainable way of living.
The Internet has become the favorite place to do everything you’ve always done outside, including having a coffee or a drink in front of a PC. Everything today has a different flavor, we suffer the distance from loved ones, but we love shopping from the couch. We visit places and museums that we have never visited, although these are a few dozen or in some cases, hundreds of kilometers from our homes. We have celebrated birthdays, taken part in concerts, lived unforgettable experiences, understanding how much we really miss human contact.
The economic repercussions of these last 365 days are being felt everywhere in the old continent and in the Americas, with a strange and curious reversal of trend in Asian countries, China in primis, which instead of closing with a minus sign, seems to have been able to manage the pandemic (although first to be overwhelmed by Covid), to the point of closing its budget in the positive.
Tourism, even and above all tourism related to the world of work, has created great damage to the entire supply chain (imagine the fairs, which create induced at 360°) leading to the collapse and closure of large and small companies, having been for a year, practically everything stopped.
One thing must be said, however, not everything has stopped, not everything has had a sad ending. Although it has been a difficult year, events like the Web Summit, has allowed to touch the new record of participants, overcoming the limit of the physical event, and allowing more people to live a unique experience, even without the parties and drinks in Pink street.
The world has moved on, it has grown, it has matured new concepts on how to relate, it has invented a vaccine able to give hope, to bring back optimism in people, and to make us imagine 2021, as a year that is supposed to be full of news, joy and life.
The world has survived an incredibly difficult year.
Let’s give a round of applause to the people who have worked (and are still working) to save the lives of those who have contracted this mocking virus, making us all feel more united and reminding us how beautiful is the freedom to do what we want, with the spirit that all this will soon return to be our life as it always was.

Credits: Unsplash/Adrian

ITA/ E’ stato un anno difficile e incredible, che nessuno avrebbe potuto mai immaginare. Ma è finito pochi giorni fa, e già l’euforia per il nuovo vaccino fa sperare (o meglio pregare) tutti, che questo nuovo anno sia davvero l’inizio di un periodo di rinascita e ritorno alla vecchia libertà.
Gli ultimi 12 mesi nel bene o nel male, sono andati via uno dietro l’altro, scanditi dalle varie fasi di lockdown che ci hano fatto scoprire, nuovi modi per parlare, di lavorare, di condivisidere il tempo libero, spesso reclusi nei nostri stessi uffici, trasformando in tempo zero le nostre case, nella sede ideale per fare tutto.
Se non fosse stato per la tecnologia, sarebbe stato peggio sicuramente.
Non credo sia un caso che tutto questo, ci abbia portanto ad una accelerazione epocale verso un modo di vivere più digitale, connesso, sostenibile per alcuni aspetti.
Internet è diventato il luogo prediletto per fare tutto ciò che si è sempre fatto al di fuori, compresi prendersi un caffè o un drink davanti ad un pc. Tutto oggi ha un sapore diverso, soffriamo la distanza dalle persone care, ma amiamo la spesa fatta dal divano. Visitiamo luoghi e musei che mai avremo visitato, sebbene questi siano a poche decine o in alcuni casi, centinaia di kilometri dalle nostre abitazioni. Abbiamo festeggiato compleanni, preso parte a concerti, vissuto esperienze indimenticabili, capendo quanto il contatto umano davvero ci manchi.
Le ricadute economiche di questi ultimi 365 giorni, si stanno facendo sentire in ogni luogo del vecchio continente e delle Americhe, con una strana e curiosa inversione di tendenza dei paesi asiatici, Cina in primis, che invece di chiudere con il segno meno, pare sia stata capace di gestire la pandemia (sebbene per prima ad essere travolta dal Covid), a tal punto da chiudere in positivo il proprio bilancio.
Il turismo, anche e soprattutto quello legato al mondo del lavoro, ha creato grandi danni a tutta la filiera (immaginiamo le fiere, che creano indotti a 360°) portando al collasso e alla chiusura di grandi e piccole aziende, essendo stato per un anno, praticamente tutto fermo.
Una cosa però va detta, non tutto si è fermato, non tutto ha avuto un triste epilogo. Sebbene sia stato un anno difficile, ad eventi come il Web Summit, ha permeso di toccare il nuovo record di partecipanti, superando il limite dell’evento fisico, e permettendo a più persone di vivere un’esperienza unica, anche senza le feste e i drink in Pink street.
Il mondo è andato avanti, è cresciuto, ha maturato nuovi concetti sul come relazionarsi, ha inventato un vaccino in grado di dare speranza, di riportare l’ottimismo nelle persone, e di farci immaginare il 2021, come un anno che si presuppone, sarà pieno di novità, di gioia e di vita.
Il mondo è sopravvissuto ad un anno incredibilmente difficile.
Facciamo un applauso alle persone che hanno lavorato (e stanno tutt’ora lavorando) per salvare le vite di chi ha contratto questo virus beffardo, facendoci sentire tutti più uniti e ricordandoci quanto sia bella la libertà di fare ciò che si vuole, con lo spirito che tutto questo, a breve, tornerà ad essere la nostra vita di sempre.

Fabrizio Chiara

25 April 2020. Before, During, After coronavirus.

ITA/ Sconvolgente, inaspettato, globale. Il Coronavirus è qualcosa che va al di là di ogni aspettativa, è qualcosa di subdolo, non immediato, che ti porta a non capire subito cosa succederà da li ai prossimi 10/15 giorni. Poi si scatena in maniera distruttutiva, senza lmiti geografici, senza distinguo. Siamo tutti uguali, poveri o ricchi, giovani o meno giovani, uomini o donne. Passano le settimane e i mesi e il mondo è diventato diverso, sembra quasi più omogeno, livellato, come se per mano di un potere superiore, tutto si fosse appiattito eliminando differenze che rendevano i paesi diversi, riducendo vantaggi e privilegi, ricordando a tutti che siamo sulla stessa barca. I morti sono quelli di una guerra. Decine, centinaia di migliaia.
Abbiamo smesso di viaggiare per lavoro o per svago, abbiamo capito le nuove dimensioni delle nostre vite, spesso chiuse fra 4 mura (chi è più fortunato con un balcone o il giardino), siamo tornati ad apprezzare le cose fatte come una volta, siamo tornati a rallentare, sebbene si lavori di più, sprecando meno. Siamo tornati ad usare i solcial per lo scopo vero..connettere persone che non possono vedersi di persona. Potere della tecnologia. Nessuno poteva credere ad una cosa simile, eppure il destino (se così vogliamo chiamarlo questo momento terribile) ci sta cambiando profondamente, e sta cambiando anche le sorti del pianeta. L’inquinamento è crollato, gli animali sono tornati in possesso di luoghi che l’uomo gli aveva sottratto, siamo tornati a respirare un’aria più leggera e a bere un’acqua più trasparente. Questo è anche un privilegio, tutta questa situazione surreale lo è, e pagheremo in maniera pesante, questo riequilibrarsi delle cose, perchè tutto ha un prezzo.
Per molto tempo non saremo liberi di muoverci come vorremo, non potremo più fare un bagno al mare in mezzo a centinaia di persone, come non potremo cantare a squarciagola ai concerti insieme a migliaia di altri fan, non potremo brindare con altre 20 persone nei bar, non esisteranno più voli low cost. Le nostre vite per tutto il 2020 saranno scandite da “fasi” che ci farano capire se la situzione sarà migliore o peggiore se staremo progredendo verso la sconfitta del virus oppure saremo ancora lontani dal giorno della reale “liberazione”.
Oggi 25 aprile, in Italia, si ricorda il 75esimo anniversario della liberazione della nazione dal sovranismo del fascismo e del nazismo. In questa giornata nel 1945 il popolo era tutto in strada a ringraziare le forze alleate che vittoriose, procedevano nella loro avanzata verso Berlino. Gli italiani tornavano a prendere possesso della propria terra, martoriata, distrutta nell’animo e non solo, con la consapevolezza che le cose srebbero potute andare solo per il verso giusto. Le persone avvertivano un sentimento di patriottismo mischiato ad orgoglio, che divenne poi il carburante che li portò a far diventare l’Italia, una delle 7 potenze industriali più importanti del mondo.
Dopo oltre sette decenni, il nostro paese è completamente diverso, chiuso nelle proprie case invece che nelle strare. Gli italiani hanno perso il senso di patriottismo, anche per colpa di una politica che in tutto questo tempo non ha più entusiasmato il suo popolo, rendendolo più povero e quasi incapace di reagire e di trovare delle risposte alle domande.
E’ forse giunto il momento storico, di sfruttare questa situazione incredibile ed inaspettata per tornare a vivere con lo spirito che 75 anni fa spingeva il popolo a scrivere una nuova pagina del proprio libro, ma non da soli. Istituzioni, imprenditori, classi dirigenti, donne e uomini devono lavorre tutti insieme per compiere un nuovo “miracolo italiano” un nuovo vero rinascimento che porti il bel paese, a dominare la scena con una posizione forte, di leader. Abbiamo le capacità per farlo. Non dimentichiamolo mai.

ENG/ Shocking, unexpected, global. The Coronavirus is something beyond all expectations, it’s something sneaky, not instanlty, that leads you to not immediately understand what will happen from there to the next 10/15 days. Then it unleashes itself in a destructive way, without geographical boundaries, without distinction. We are all the same, poor or rich, young or not so young, men or women. Weeks and months pass and the world has become different, it seems almost more homogeneous, levelled, as if by the hand of a higher power, everything had flattened eliminating differences that made countries different, reducing advantages and privileges, reminding everyone that we are in the same boat. The dead are those of a war. Tens, hundreds of thousands.
We have stopped traveling for work or leisure, we have understood the new dimensions of our lives, often closed within 4 walls (who is lucky with a balcony or garden), we have returned to appreciate things done as we used to, we have returned to slow down, although we work more, wasting less. We’re back to using solcials for the real purpose..connecting people who can’t see each other in person. Power of technology. Nobody could believe such a thing, and yet fate (if we want to call it this terrible moment) is changing us deeply, and it is also changing the fate of the planet. Pollution has collapsed, wild animals have returned to places that man had stolen from them, we are back to breathing lighter air and drinking more transparent water. This is also a privilege, all this surreal situation is, and we will pay a heavy price, this rebalancing of things, because everything has a price.
For a long time we won’t be free to move as we want, we won’t be able to swim in the sea among hundreds of people, we won’t be able to sing at the music festivals with thousands of other fans, we won’t be able to toast with 20 other people in bars, there won’t be low cost flights anymore. Our lives throughout 2020 will be marked by “phases” that will make us understand if the situation will be better or worse if we are progressing towards the defeat of the virus or we will still be far from the day of the real “liberation”.
Today, April 25, in Italy, we remember the 75th anniversary of the liberation of the nation from the sovereignty of Fascism and Nazism. On this day in 1945 the people were all in the street thanking the victorious allied forces as they advanced towards Berlin. The Italians returned to take possession of their land, tormented, destroyed in the soul and not only, with the knowledge that things could only go the right way. People felt a feeling of patriotism mixed with pride, which then became the fuel that led them to make Italy one of the 7 most important industrial powers in the world.
After more than seven decades, our country is completely different, closed in its own houses instead of in the streets. Italians have lost their sense of patriotism, also because of their political classes that in all this time has no longer enthused its people, making them poorer and almost incapable of reacting and finding answers to the questions.
Perhaps the historical moment has come, to take advantage of this incredible and unexpected situation to live again with the spirit that 75 years ago pushed the people to write a new page of their book, but not alone. Institutions, entrepreneurs, ruling classes, women and men, all Italians people must all work together to accomplish a new “Italian miracle” a new true renaissance that will bring the beautiful country to dominate the scene with a strong position of leadership. We have the skills to do this. Let’s never forget that.

Fabrizio Chiara

ISE Amsterdam is coming

ITA/ Gennaio 2020. Sebbene il dramma del coronavirus cinese, stia generando pesanti ricadute in ogni settore e in ogni parte del globo, certamente le cose non si sono fermate. Tra affermazioni e smentite, febbraio e marzo sono mesi di grandi eventi a livello mondiale nel settore della tecnologia. Il MWC di Barcellona, sicuramente si farà, con alcuni accorgimenti in più a tutela della salute dei partecipanti. Identica cosa per l’ISE di Amsterdam, una delle fiere più importanti a livello mondiale nel settore della comunicazione Audio Video. L’Integrated Systems Europe raduna ogni anno circa 80 mila visitatori e quest’anno dall’11 al 14 febbraio vedrà protagonisti come sempre grandi aziende che hanno come focus di mercato settori diversi come l’educazione, aziende IT, organizzatori di eventi, smart home, retail e hospitality, e tutti quei macro e micro settori in cui la comunicazione audio e visiva è parte del contesto o attiva nuovi strumenti di interazione con il cliente finale, come il settore della comunicazione per esterni (OOH).
Per la prima volta, saremo presenti per capire cosa si nasconde dietro a 5 giorni di incontri, conferenze, e presentazioni che senza dubbio saranno accompaganti da effetti speciali.


ENG/ January 2020. Although the drama of the Chinese coronavirus is generating heavy fallout in every sector and in all parts of the globe, sure dosen’t stopped the real life. Between statements and denials, February and March are the months of the major global events in the technology industry. The MWC in Barcelona will certainly be done, with a few more measures to protect the health of the participants. Same thing for the ISE in Amsterdam, one of the most important worldwide fairs in the field of AV communication. The Integrated Systems Europe gathers every year +80k visitors and this year from 11th to 14th February as you will see large companies that have the focus in a different sectors such as education, IT, events, smart home, retail and hospitality, and all those macro and micro sectors where audio and video communication is part of the context or activates new tools for interaction with the end user, such as the outdoor communication sector (OOH).
For the first time, we will be present to understand what lies behind 5 days of meetings, conferences, and world premiere presentations that will no doubt to be accompanied by special effects.

Fabrizio Chiara

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